Our sensory ability has also become a key factor in certain industries that affects its sales. Fragrance can evoke emotions, trigger memories, and create lasting impression on some. Although integration of fragrance into plastic products is unconventional, it seems to have picked up in recent years with the development of fragrance masterbatches.
Fragrance masterbatch combines fragrance oils with carrier resins to synthesise a mixture that can be incorporated into plastic products during production. It is designed to release a scent from the plastic item once users come to its proximity. This new possibility opens up new avenue for manufacturers to explore.
Lets explore the advantages of fragrance masterbatches:
- Customer experience – Fragrance Masterbatch enables manufacturers to build up customer experience by engaging their senses besides the eyes and ears. Incorporating pleasant smells in products such as toys, household appliances, cosmetics, and air fresheners are a common practice among manufacturers. This can bring a sense of joy, delight, and novelty in the products.
- Product differentiation – This masterbatch can provide a distinct advantage by offering its customers a unique proposition. Manufacturers can create signature products that incorporate fragrances associated with a specific product, making them easily recognisable. Such a form of differentiation is valued in homecare and personal care industries where the scent each product emanates plays a crucial role in the market.
- Customisation – The fragrance can be tailored according to customers preferences and the market it operates in. These fragrance concentrates can be developed by manufacturers as per requirement, making it easy for them to achieve different levels of intensity and aroma. This capability allows for a varied range of fragrance options, catering to a diverse customer base.
- Long-lasting – Unlike other means of incorporating fragrance, using fragrance masterbatch will allow the product to release the aroma for an extended period. Since the concentrate is encapsulated within the plastic matrix, it provides a long-lasting effect without the need for reapplying it. This is particularly helpful in manufacturing scented candles, air fresheners, and vehicle interiors just to name a few.
- Versatile – Fragrance masterbatch is compatible with almost all types of plastic processing methods, making it easy for manufacturers to incorporate fragrances in their products. It can also be used along with additives, pigments, and other components allowing them to create different combinations according to market demand.
- Safety compliance – These masterbatches are formulated according to safety guidelines set by various regulatory bodies. The raw material is sourced from trusted partners and undergo rigorous quality checks, ensuring the fragrance masterbatch used are safe for prolonged use and does not cause any reaction in the plastic.
As it is with any new technology, certain considerations need to be considered while using fragrance masterbatches. The manufacturers will need to establish parameters and protocols to ensure compatibility between the carrier resin and the fragrance. The product should also be reviewed and evaluated on regular intervals to ensure it has a detrimental effect on users over time.
